Insecurity, both as a feeling and as a lived material experience, is what keeps the vast majority of people scurrying to catch up. The command to live life according to market priorities is so persuasive precisely because it is coupled with threats—threats of unemployment, destitution, shame, loss of status, and respect. Rapid economic changes and new technologies have multiplied our insecurities while also raising our expectations, increasing the risks of failure as a result. We follow the prescribed course—work, consume, save, strive—because we want to make our lives better, which is not the same thing as being selfish. In the absence of new pathways to security, we can only continue along the old routes, even as they are collapsing beneath our feet.