Today, more than one billion websites exist. We often complain about the abundance of digital content as if it had been thrust at us without our consent, leaving us with little choice but to consume it, like guests at a dinner table who, presented with a too-heaping plateful of rice and curry, have no option but total ingestion to avoid offending the host. The truth is that before the content existed, there were people like me who, through the act of searching, communicated a desire for answers. That is, for content.