“We didn’t go down this path because of COVID,” Christie, Twitter’s head HR officer, says. “We went down it because the world was already shifting, pre-COVID, and we thought, ‘We have to get on the bandwagon, or we won’t attract and retain talent.’ Companies that think ‘this too shall pass, and we’ll go back to being an office company’ are sorely mistaken. If you miss this window, you won’t be a great company for long.“